PBC tourism leaders launch media blitz in London

A group of Palm Beach County tourism leaders traveled to London this month to kick off a months-long marketing blitz designed to lure more visitors here from the United Kingdom. Discover The Palm Beaches Florida logo

Discover The Palm Beaches, the county’s official tourism marketing destination, organized the campaign along with state tourism leaders.

The effort includes advertisements at a major railway station in London, meetings with tour operators and travel agents, ads in the London Times and on Trip Advisor, and other grassroots-style marketing efforts.

As part of the campaign, Discover has partnered with a popular morning show in London to give away a trip to The Palm Beaches.

“This is very much a first time for us doing something like this in the UK market,” said Rich Basen, senior vice president of marketing and leisure sales at Discover The Palm Beaches. “It is a great way to introduce ourselves in the market.”

The UK is one of Palm Beach County’s top tourism markets. UK residents represent roughly 5 percent of the international tourists that visit here every year.






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