Super Bowl fans to spend more on parties, gear this year

If you are having a Super Bowl party this year, you are probably going to spend a little more on food, supplies, and team gear.

CULVER CITY, CA - SEPTEMBER 09: The Super Bowl trophy on display during the NFL Media Event, the day before Kickoff to the 2015 Season on September 9, 2015 in Culver City, California. (Photo by Frederick M. Brown/Getty Images)

CULVER CITY, CA – SEPTEMBER 09: The Super Bowl trophy on display during the NFL Media Event, the day before Kickoff to the 2015 Season on September 9, 2015 in Culver City, California. (Photo by Frederick M. Brown/Getty Images)

According to the National Retail Federation, football fans are expected to spend slightly more than they did for the Super Bowl in 2015.

Viewers and partygoers will spend an average of $82.19 on food, décor, team apparel and more, up from $77.88 last year, according to the federation’s Super Bowl Spending Survey conducted by Prosper Insights and Analytics.

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Total Super Bowl-related spending is expected to top $15.5 billion.

“Two great teams going head-to-head and a historic game celebrating the 50th Super Bowl could make this one of the most-celebrated football games we’ve seen in some time,” NRF President and CEO Matthew Shay said. “We expect retailers will be aggressive with promotions on food and decorations as well as athletic wear and electronics in the coming days as they look to entice those planning to watch the Super Bowl.”

An estimated 188.9 million football fans plan to watch the Denver Broncos and Carolina Panthers battle it out for the Super Bowl 50 championship title on Sunday, up from the estimated 183.7 million who planned to watch last year, the federation said.

“The excitement around the Super Bowl this year should help retailers and restaurants kick off 2016 on a positive track,” Shay said.

Of those watching the game, the federation’s survey found:

  • 34.7 percent say the football game is the most important part of the day (85 million) while 17.7 percent say the commercials are (43.4 million), and another 4.5 percent say enjoying the fun food is the most important for them (11 million);
  • 43.3 million fans are planning to throw a Super Bowl party (17.7%) while another 70 million say they’d rather let their friends and relatives do the hosting and attend one instead (28.6%);
  • 79.8 percent of partygoers and viewers will purchase food;
  • 7.7 percent of Americans are planning to purchase a new television to enjoy the game – (similar to last year’s 8.8 percent), which could amount to an estimated 8.6 million new televisions;
  • 11.1 percent of those planning to watch the game will buy new team apparel and/or accessories – an estimated 20.9 million new items purchased;
  • Nearly eight in 10 (78.6%) Americans say they view the commercials during the Super Bowl as entertainment, while 17.5 percent say they make them aware of advertisers’ brands, and 10.3 percent said they influence them to buy products from the advertisers.