The average shopper is expected to spend nearly $147 on Valentine’s Day this year, up roughly 3 percent from 2015, according to Florida Retail Federation.
Nationally, Valentine’s Day spending is expected to total nearly $20 billion, retail leaders said.
The top gift this year – candy. Roughly 50 percent of shoppers said they planned to buy sweets for their sweetheart, spending a total of $1.7 billion, according to the Florida organization’s partners at the National Retail Federation.
“Valentine’s Day continues to play a significant role in the bottom line for Florida retailers, as consumers buy gifts to show their affection for their loved ones,” Florida Retail Federation President/CEO Randy Miller said. “With an improving Florida economy combined with low gas prices, and great deals on popular merchandise and meals, we expect retailers and consumers to love this year’s Valentine’s Day shopping season.”
Roughly $4.4 billion will be spent on necklaces, earrings and other jewelry items, according to the national federation’s survey, which was conducted by Prosper Insights and Analytics.
Another $1.1 billion will be spent on greeting cards. Nearly half of those celebrating (47.9 percent) are expected to purchase a greeting card this year, the survey found.
The national federation expects shoppers will spend $1.9 billion on roses and bouquets.
And don’t forget your pets. According to the survey, shoppers are expected to spend $681 million to get their pets a Valentine’s Day treat.