The Cultural Council of Palm Beach County will hold a meeting today with local arts groups and hospitality companies in an effort to boost the number of tourists who travel here from China.
The non-profit organization plans to meet with marketing officials from a host of the county’s cultural and arts organization as part of an hour-long seminar detailing how the region can take “full advantage of the authentic cultural experiences.”
Jia Zhu, a strategic information analyst at Florida International University’s Institute for Hospitality and Tourism Education and Research, is expected to address the group.
Although China is not one of the county’s top tourism markets, council officials said the country is poised to become one of the fasted growing segments of the travel industry.
More than 2 million Chinese tourists are expected to visit the U.S. this year, the council said in an email announcing the seminar.
Chinese tourists spend 21 percent more than other foreign travelers, the council said.