This store is opening today at Palm Beach Outlets

Soma, a woman’s lingerie, loungewear and beauty products retailer, is opening a new store today at Palm Beach Outlets in West Palm Beach.Soma_Intimates_Medium

The boutique will offer free, expert bra fittings, the company said in a news release announcing the store’s opening.

“The right bra can change your world in an instant,” says Laurie Van Brunt, Soma’s Brand President. “About 80% of women are wearing the wrong size bra, affecting their comfort and confidence.” The new Palm Beach Outlets Soma boutique offers
free, expert bra fittings anytime in an intimate environment with the warmest personal service.

he Palm Beach Outlets glows at night,l , February 11, 2014, in West Palm Beach, as the opening nears. (Greg Lovett/The Palm Beach Post)

he Palm Beach Outlets glows at night,l , February 11, 2014, in West Palm Beach, as the opening nears. (Greg Lovett/The Palm Beach Post)

The company will hold a “grand opening event” at the Palm Beach Outlets store on March 4.  According to the news release, there will be ” giveaways throughout the day plus special discounts at the boutique.”

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“Soma carries 43 bra sizes from 32A-44G, with full coverage, demi, push up, strapless, wireless, unlined, nursing, post-surgical, and more for a complete intimate wardrobe,” the news release said. “Innovations include bras with side slimming and 3-zone support; everyday shaping panties that make panty lines vanish, swimwear with bra cup slimming support, and soft, cooling sleepwear.”