County tourism group hires two employees to help lure more meetings, conventions

With the long-awaited convention center hotel now open for business, Palm Beach County tourism leaders have intensified their efforts to market the area as a destination for meetings and conventions.

Peggy Murray Hagaman

Peggy Murray Hagaman

Discover The Palm Beaches, the county’s official tourism marketing organization, has hired two employees to help keep the convention center full of visitors year round.

Peter Cronin was hired to serve as the organization’s Director of Sales for the Southeast part of the country. Peggy Murray Hagaman will serve as the Director of Sales for the Midwest.

They will work Discover’s 12-person sales department to help lure meetings, conventions, trade shows and events that boost tourism here.

Peter Cronin

Peter Cronin

“I am thrilled to have Peter and Peggy on our Group Sales team, as we move The Palm Beaches to the next level by increasing our profile for meetings, events and conventions,” said Kelly Cavers, senior vice president of group sales for DTPB. “The Palm Beaches has a strong reputation as a groups and meetings destination. Now, with the addition of these two seasoned and highly respected directors of sales, we will have a greater ability to entice even more business.”

The 400-room Hilton hotel opened in January, marking the end of a decade long effort to build a hotel within walking distance of the convention center’s banquet halls and meeting rooms.

Tourism leaders have called the hotel a “game changer.”

Before the hotel opened, the convention center was limited to competing for events that would generate a maximum of about 450 nightly hotel bookings, tourism officials have said.

But when Hilton’s 400 rooms are combined with those at other nearby hotels, including the West Palm Beach Marriott, the Hyatt Place and the Residence Inn in downtown West Palm Beach, tourism leaders can vie for much larger events.