A group of Palm Beach County tourism leaders have been tapped to serve on statewide committees that help market Florida as a destination for out-of-town visitors.
Discover The Palm Beaches, the county’s official tourism market organization, on Tuesday announced that three of its staff members, including the group’s President and CEO Jorge Pesquera, have been appointed to industry committees headed by Visit Florida, the state’s tourism marketing arm. Four other industry leaders from Palm Beach County including Lion Country Safari Public Relations/Marketing Director Jennifer Berthiaume and Palm Beach County Tourist Development Council Executive Director Glenn Jergensen will also serve on Visit Florida committees.
Each specialized committee works closely with specific Visit Florida departments to provide recommendations and industry knowledge to the organization, Discover said.
“Visit Florida is committed to being industry-centric, and we applaud their continuing efforts to seek input and work collaboratively with their stakeholders,” said Pesquera, who was appointed Chair of the Meetings Committee. “The level of industry participation in all of their programs is a testament to their inclusiveness in developing goals and strategies. It’s an honor for me to chair the Meetings Committee, given the significant developments in group-related facilities in The Palm Beaches, such as the Hilton West Palm Beach, the Hyatt Place West Palm Beach and the new Mandarin Oriental under development in downtown Boca Raton.”
Here is a complete list of local leaders appointed to Visit Florida committees:
- Discover’s President & CEO Jorge Pesquera – Chair – Meetings Committee
- Discover’s Director of Public Relations & Communications Ashley Svarney – Global Communications Committee
- Discover’s Director of Visitor Services Alan Bernstein – Visitor Services Committee
- Lion Country Safari Public Relations/Marketing Director Jennifer Berthiaume – Promotions Committee
- PGA National Resort & Spa Vice President, Marketing Kathy Casper – Global Media Committee
- PGA National Resort & Spa Senior Vice President, Sales and Market Development David Fine – Meetings Committee
- Palm Beach County Tourist Development Council Executive Director Glenn Jergensen – Global Travel Trade and Air Committee