More than 45 percent of shoppers will purchase back-to-school items online this year, up nearly 30 percent over last year, according to the National Retail Federation.
Parents who do their shopping online can save as much as 10 percent at select stores by using cash-back websites, such as Splender or Ebates, deal experts say. Look for online coupon codes and discounts to sweeten the savings.
Florida’s back-to-school tax-free weekend applies to items purchased online or through the mail. The popular tax break starts on Friday and runs through Sunday, offering shoppers a break from the 6 percent sales tax normally collected on school-related items. Palm Beach County students return to school on Aug. 15.
Erin Warren, Splender’s senior vice president of marketing, said the tax break, combined with the site’s cash-back savings and other online coupons can add up quickly. She also recommends paying with a credit card that offers rewards and other cash-back incentives.
“It really allows parents to stack up their savings,” Warren said.
Online shopping sites, particularly those that sell apparel
, often offer a variety of sizes and color options that may not be available in stores, Warren said.
“I find not only is the savings great but it allows you to have access to more inventory than is otherwise available,” Warren said. “You can get the sizes and colors that you really need.”