Sleep Number adds store, but its new bed is online-only

Sleep Number is opening its fourth store in the region Friday. This one, in Jensen Beach, follows three other stores in Palm Beach County.

Sleep Number's newest bed is available online. (Provided)
Sleep Number’s newest bed is available online. (Provided)

But when the company rolls out its next big product, the “it Bed” in the fall, you won’t find it any of the regional stores, or in any other Sleep Number’s 500 locations.

» RELATED: Is there an item you only buy at a store vs online? A mattress?

It will only be sold online.

The company bills the it Bed as high-tech assisted sleep. It will, among other features, track your heart and breathing rates hundreds of times as you sleep. The goal is to better help know how to adjust the adjustable bed.

And if you think adjustable beds and other ways of dealing with issues like snoring are for older people, guess again.

“Snoring is a big issue for many people,” said Pete Bils, Sleep Number’s vice president for sleep research. “It affects not just by age, but also by weight and lifestyle.”

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