River cruise bookings grow by 16 percent

River cruise bookings have increased more than 16 percent over the last year, as travelers look for ways to explore areas that large ocean liners can’t reach, according to a national survey released Friday by AAA.

Photo caption: A river cruise. Photo credit: Viking River Cruises

Photo caption: A river cruise.
Photo credit: Viking River Cruises

Two in five Americans say they would consider river cruising for an upcoming vacation, while one in five say they are likely to take a river cruise in the next five years, AAA’s survey found.

“Cruising is an all-inclusive vacation, offering travelers an unparalleled opportunity to explore multiple destinations in comfort and luxury,” said Mark Jenkins, spokesman, AAA – The Auto Club Group. “What people love about river cruising is the ships can take you to popular inland destinations where big ocean liners can’t go, because the water is too shallow.”

Europe and Asia are among the most popular destinations for river cruisers, and the vacations appeal to both older travelers and millennials, according to AAA.

“Millennials tend to place great value on experiential travel opportunities and are looking to river cruising as an increasingly viable option for their future vacations,” Jenkins said.

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