With students back in school, holiday shopping season starts

With students back in school, Florida retailers will soon be replacing displays of pencils, uniforms and backpacks with holiday decorations and gift items.

(Getty Images)
(Getty Images)

Black Friday is more than two months away, but retailers are already turning their attention to the holiday shopping season.

Roughly 40 percent of shoppers begin their holiday shopping before Halloween each year, according a report released last year by National Retail Federation.

About 16 percent of women and 9 percent of men start looking for holiday gifts before Sept. 1, the report found.

Although autumn doesn’t officially begin until next month, retailers are already stocking up on holiday gifts and merchandise.

August is expected to be the busiest month of the year for import cargo volume at the nation’s major retail container ports, the federation said.

“August is the peak month of the annual shipping season that builds up to the winter holidays, and a lot of the merchandise consumers will be buying this fall is already showing up at the docks,” said Jonathan Gold, the national federation’s Vice President for Supply Chain and Customs Policy.

James Miller, a spokesman for the Florida Retail Federation said shoppers can expect to start seeing holiday decorations in stores across the state over the next month or two.

“Retailers are going to listen to their consumers, and consumers what they have said to retailers over the years is, we want to do our shopping earlier, but we want to still have that feeling that it is the holiday season,” Miller said. “People may complain and say, ‘Christmas starts earlier and earlier.’ That is just what shoppers want.”





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