CityPlace, the shopping, dining and entertainment mecca in West Palm Beach, just scored a new tenant. But it’s not another clothing store or restaurant.
Instead, it’s The Shade Store, a company selling premium custom window treatments.
The Port Chester, N.Y.-based company features a collection of more than 900 materials for roller shades, solar shades, roman shades and drapery. The store is set to open Sept. 30.
The opening marks the company’s 6th Florida showroom. Other locations are in Winter Park, Tampa Bay, Estero and the Design Center of the Americas (DCOTA) in Dania Beach. There’s also a shop-in-shop in the Kravet showroom in Naples. A Miami showroom is slated to open this fall.
A store selling window shades doesn’t sound like a typical CityPlace retailer. After all, CityPlace once was replete with clothing stores, such as Banana Republic and Ann Taylor, selling all manner of women’s apparel.
But with the contraction in the retail industry as consumers buy clothes more online, many bricks-and-mortar stores have closed.
So malls, including CityPlace, are trying to reinvent themselves.
CityPlace lately has settled on home furnishings as a trend it would like to exploit. This trend got a big boost with the addition of a standalone Restoration Hardware furniture gallery in the median of Okeechobee Boulevard, next to CityPlace. Restoration Hardware’s 58,000 square foot gallery is expected to open in the spring.
The Restoration Hardware deal will allow CityPlace to piggyback on the store’s draw by adding more home furnishings stores, said Ken Himmel, president of Related Urban, the mixed-use unit of New York-based Related Cos., which built CityPlace.
The Shade Shop is among the first of several new home stores to come to CityPlace, along with soon-to-open Natuzzi furniture store, which has another store in Boca Raton.
We asked The Shade Shop’s co-founder Ian Gibbs why he picked CityPlace for the company’s flagship Palm Beach County store.
1. Why CityPlace for the company’s West Palm Beach location?
CiyPlace is a really unique location. It’s one of the top shopping centers in South Florida and has a great mix of high-end design shops and retailers. It’s the perfect place for our brand.
2. Specifically, was the company attracted to the coming presence of the Restoration Hardware gallery next to the center?
We have a lot of respect for Restoration Hardware and share a common customer, so it’s great that we will be near each other in the center.
3. What about West Palm Beach made it appealing to the Shade Store?
Florida is one of our most successful markets and we have been selling in the West Palm Beach area through our online store for years. As we continue to expand our presence throughout the state, this market was a great next choice for us in giving our customers a physical location to shop for window treatments.
4. What types of customers does the Shade store hope to attract? Palm Beachers? Residents living throughout the county? People living in new apartments and existing condos downtown?
We are a national brand with 42 showrooms nationwide. We are an ideal solution for anyone looking for custom window treatments and have a lot of experience working with new apartment and condo complexes as well as with new and existing homes. We expect to serve customers from all over the area and our showrooms are an ideal place for both full and part-time residents to work with our trained design consultants to develop the perfect window treatment plan for their home. And most importantly, not only do we provide unprecedented access to the world’s finest materials and artisan craftsmanship, but we also manage every detail of the project from inspiration to installation.