More than 171 million Americans planning to celebrate the holiday this year, spending an average of $82.93, up from last year’s $74.34, according to a survey conducted on behalf of the federation.
The 2016 spending forecast marks the highest projection in the survey’s history.
“After a long summer, families are excited to welcome the fall season celebrating Halloween,” said Matthew Shay, the federation’s president and CEO. “Retailers are preparing for the day by offering a wide variety of options in costumes, decorations and candy, while being aggressive with their promotions to capture the most out of this shopping event.”
Shoppers are expected spend $3.1 billion on costumes; $2.5 billion on candy; $2.4 billion on decorations; and $390 million on greeting cards, the survey found.