Hotel and restaurant group gets a new regional director

The Florida Restaurant and Lodging Association said Monday it has named Jodi Cross as its new Palm Beach Regional Director, representing Palm Beach and Hendry counties.

Jodi Cross will serve as the Florida Restaurant and Lodging Association's new Palm Beach Regional Director, representing Palm Beach and Hendry Counties.

Jodi Cross will serve as the Florida Restaurant and Lodging Association’s new Palm Beach Regional Director, representing Palm Beach and Hendry Counties.

Cross replaces Lois Croft, who will fill another position with the statewide group.

“As regional director, Cross will support members, mobilize grassroots operations and bolster ongoing communications between FRLA headquarters and local offices,” the trade group said in a news release. “She will join FRLA’s ten current regional directors and managers to represent fifteen chapters across the state.”

Cross has more than twenty years of experience in sales and marketing in the hospitality industry, including with Sonesta Resorts and Hotels, Trump National Doral Miami Golf and PGA National Resort & Spa.

Cross has also served as the Executive Director of The Commonwealth Institute South Florida, a nonprofit peer mentoring organization for women CEOs and Senior Executives in South Florida and is the Founder of Cross Network Marketing, Inc., a marketing consulting firm.