Roughly half of holiday shoppers are expected to start buying gift items before Nov. 1, but they want to make sure they are getting a good deal before they spend anything, according to a new study released by RetailMeNot, a digital savings and coupon website.
Finding the best deal remains at the top of most shoppers list, with more than 60 percent of consumers saying they plan to shop sales and promotions. That’s up from 51 percent last year, according to the study.
“It’s important for retailers to ensure they enter consumers’ consideration set early in the season,” said Marissa Tarleton, chief marketing officer of North America for RetailMeNot, Inc. “Having the right promotional mix is key for reaching these shoppers.”
Roughly 46 percent of shoppers said they would spend a full day hunting online for the best price, 26 would travel more than an hour to visit a store with a great deal, and 23 percent plan to line up outside store doors before they open in order to snag the best prices on the hottest products, according to the study.
Nearly 75 percent of consumers are planning to shop in brick-and-mortar stores this holiday season, and 50 percent said that the deals they find will help them determine which days to shop in-store, the study found.