National retail giant Target this week unveiled its game plan for the holiday shopping season, saying it will offer an expanded toy selection, free holiday shipping and new discounts this year.
Beginning in mid-November, Target plans to offer $10 off a $50 purchase for a different product category each week, including grocery, home, apparel and accessories, trim and toys. The promotion is a first for the retailer.
On Dec. 4, shoppers will receive a 10 percent discount on Target gift card purchases.
In its announcement, Target said it has also expanded its toy selection this year, offering about 15 percent more items than it did in 2015.
Target plans to use its Cartwheel app to offer 50 percent off a different toy item each day between Nov. 1 and Christmas Eve.
“More than 1,800 new or exclusive toys will be available, about 15 percent more than in 2015,” Target said. “Guests will find thousands of Star Wars products, including more than 100 new exclusive options to gift and collect; more than 50 Trolls exclusives; two new Disney Princesses, Elena and Moana; expanded eye, hair and skin tone combinations within the Our Generation doll collection; and 50 exclusive board games, including pop culture hits such as Oregon Trail.”
Target is also bringing back free shipping for the holidays — marking the third year in a row the retailer has waived minimum purchase requirements to ship orders. Target has extended the promotion by a full week this year, waiving the shipping fee for all digital orders between now and Jan. 1.