With a week to go before Christmas, retailers are hoping to lure last-minute shoppers into stores this weekend with sales and discount.
Roughly 156 million Americans are expected to shop for gift items on Saturday, making it the biggest day of the holiday shopping season, according to the National Retail Federation.
The unofficial holiday has been dubbed “Super Saturday” by the industry because it is the last Saturday before Christmas.
The federation said its annual survey of holiday shoppers found more people planned to hit stores on Super Saturday than over the Thanksgiving weekend.
“While many consumers got a head start with holiday shopping by taking advantage of extraordinary sales over Thanksgiving weekend, more shopping and great deals are yet to come,” said Matthew Shay the federation’s president and CEO. “We expect retailers will once again be competitive on price and value options in the final stretch, especially on Super Saturday.”
Only one in 10 shoppers have purchased everything on their holiday lists, the federation said. Most shoppers have completed about half of their gift buying, the federation added.
That has retailers in full battle mode, with several national chains planning to stay open for marathon stretchers in hopes of reaching last-minute shoppers.
Kohl’s will be opened around the clock beginning at 7 a.m. on Tuesday (Dec. 20) and continuing through Christmas Eve.
Toys”R”Us will be open from 6 a.m. to 2 a.m. on Saturday (Dec. 17) and Sunday (Dec. 18).