Photo booths help PBC tourism leaders lure travelers

Palm Beach County tourism leaders are using a batch of “photo stations” to help promote the area as a vacation destination for out-of-town travelers.

photo provided

photo provided

Discover The Palm Beaches, the county’s official tourism marketing arm, unveiled the first photo station at the South Florida Fair earlier this year. Since then, the marketing group has used the station to collect email addresses for thousands of visitors. The email addresses are used to send travelers information about the county and its tourism offerings.

Like the popular social media app Snapchat, the photo stations allow users to select from a series of Palm Beach-themed “filters.” Tourists can then email the photo to themselves, and post it on social media.

“We’re always looking for innovative ways to reach potential visitors,” said Alan Bernstein, director of visitor services for Discover. “With these photo stations, we’re taking the show on the road, so to speak.”

“The branding of a palm tree and our Discover The Palm Beaches logo on each photo helps us communicate our messaging,” he added. “The photo graphic encourages social sharing, essentially allowing each person who takes a photo to become an ambassador for our destination.”

Over the 17-day period the station was at the South Florida Fair, Discover collected roughly 7,600 email addresses, officials said.  After the fair, the photo station was moved to Lion Country Safari.

Eventually, tourism leaders plan to move it to the Palm Beach International Airport.

Meanwhile, Discover officials have installed a second, more portable photo station at the Downtown West Palm Beach Visitor Information Center at 100 North Clematis Street. The new station will remain there through January.

The tourism agency also plans use the portable station to market the county at other tourism gatherings and public events.