Looking to capitalize on the beauty of Palm Beach County’s most popular hot spots, local tourism leaders have created a “selfie trail” they hope will encourage out-of-town visitors to promote the area on social media sites like Instagram and Twitter.
The “trail” features more than 30 of the county’s most photo-worthy spots, including the Jupiter Inlet Lighthouse, Palm Beach’s Worth Avenue and Pineapple Grove in Delray Beach.
Discover The Palm Beaches, the county’s official tourism marketing organization, hopes the project will encourage tourists to post photos of the area on their social media accounts using hashtag #SelfieTrail and tagging the tourism agency. Discover hopes those photos will encourage others to visit the area.
“With a diverse array of jealousy-inducing landscapes and authentic-Florida backdrops, it is intended to help guide visitors to the exact locations to capture their own buzzworthy selfies at must-see attractions and remarkable hidden gems sprinkled throughout the largest county east of the Mississippi River,” Discover said in a November news release announcing the selfie trail.
Discover says the project, which includes an interactive map with information about each spot, is the first of its kind in the state. The agency has been working with South Florida-based mom bloggers and other digital influencers in Florida to spread the word about the project.
Discover also hopes to use the map to encourage visitors to travel to spots that may not be well-known. The agency said there are “unlimited” spots where visitors can take selfies around the county, adding that it hopes to add new locations to the map as the project grows.