Larry Flynt to appear at Hustler Hollywood’s grand opening near West Palm Beach

Hustler Hollywood, an adult-only boutique for the “sexually curious,” has opened its third Florida store in suburban West Palm Beach, and the brand’s chairman Larry Flynt is set to make a special appearance at the location this month.

Larry Flynt speaks during a news conference at the headquarters of Flynt Publishing Monday, Jan. 11, 1999, in Beverly Hills, Calif. Flynt appeared on CNBC and held a news conference Monday night to allege hypocrisy in past personal conduct of Rep. Bob Barr, R-Ga., one of the 13 House managers presenting the impeachment case in the Senate. (AP Photo/Reed Saxon) ORG XMIT: XBH104

Larry Flynt speaks during a news conference at the headquarters of Flynt Publishing Monday, Jan. 11, 1999, in Beverly Hills, Calif. Flynt appeared on CNBC and held a news conference Monday night to allege hypocrisy in past personal conduct of Rep. Bob Barr, R-Ga., one of the 13 House managers presenting the impeachment case in the Senate. (AP Photo/Reed Saxon) ORG XMIT: XBH104

Flynt will be signing autographs, taking pictures with fans and “talent scouting West Palm Beach’s finest,” according to the chain’s website.

The grand opening is set for 6 p.m. on Feb. 11. The store is located at 2041 Zip Code Place, near the corner of Okeechobee Boulevard and Military Trail.

The the first 50 people through the doors each receiving a special gift bag, the chain said. There will also be  food, drinks, giveaways and prizes.

“After all of these years, it is wonderful to be back in West Palm Beach,” Flynt said in a statement released by the company. “I have always loved this area of the country, and I am looking forward to being a part of this great community once again.”

Hustler Hollywood has 22 stores across the country, including Fort Lauderdale and St. Augustine. The first store opened in 1998 on California’s famed Sunset Strip.

The Palm Beach County location opened its doors on Jan. 28

The stores have faced opposition in other parts of the country.

Last month, Hustler Hollywood filed suit against the city of Indianapolis after its request to open a new store was turned down by local leaders, according to WRTV. The site was near a Chuck-E-Cheese’s location, the news station reported.

The company also faced criticism from parents when it opened its San Jose, Calif store last year, according to nbcbayarea.com.

In a news release announcing the opening of the Palm Beach County store, the chain said the “boutique will provide a sophisticated shopping experience for the sexually curious and will carry something for everyone.”