Need a new TV? Super Bowl sales rival Black Friday, Cyber Monday

Black Friday is known for its rock-bottom doorbusters, but when it comes to television purchases, Super Bowl sales offer the some of the best discounts.

(Getty Images)

(Getty Images)

Retail experts say many football fans are looking for a larger television set with the latest features — including 4K technology — in advance of the big game. This is especially true for fans who plan to host Super Bowl parties.

This year’s Super Bowl sales will offer deep discounts on higher-end 50” and larger 4K TVs, according to the deal experts at FatWallet.com.

Roughly 30 percent of television users stream the majority of their programming, according to FatWallet. The number is higher for millennials — 7 in 10 — stream TV shows, movies and videos.

That is driving demand for 4K television sets, which has grown more than 400 percent over last year, the deal hunting website said.

The 4K TVs allow cord-cutters to stream free and paid content using services like Roku, Netflix and Amazon.

More than 76 million Americans plan to buy a TV this year, according to a survey released this week by the deal website BestBlackFriday.com.  Of those, just over 9 percent will make the purchase in the weeks leading up to the Super Bowl.

According to FatWallet, shoppers can expect to save between $200 and 400 on name brand 40-55” 4K TVs, with basic models starting ranging from $300 to $600. The website said 1080p sets will be priced under $300.

For 60-65” 4K OLED models, prices should start around $1,200.

FatWallet has launched a roundup of Super Bowl sales. You can view it here.