American shoppers are expected to spend $14.1 billion on items related to this year’s Super Bowl, down from 2016’s level of $15.5 billion, according to the National Retail Federation.
On average, shoppers will spend roughly $75 on food, party supplies and other Super Bowl items, according to the federation’s annual Super Bowl Spending Survey conducted by Prosper Insights & Analytics. In 2016, shoppers spent an average of $82, the federation said.
More than 188 million are expected to watch the Atlanta Falcons battle the New England Patriots on Feb. 5, the federation said.
About 8 percent of shoppers are expected to splurge on a new television set for the big game. Super Bowl sales offer big discounts on large television, rivaling Black Friday and Cyber Monday deals, according to shopping experts.