American shoppers are expected to spend a record $18.4 billion on Easter this year — largely because of the holiday’s later-than-normal date, according to the National Retail Federation.
Those celebrating the holiday plan to spend an average of $152 per person, up 4 percent from last year’s record of $146, according to the trade group.
“Most consumers have almost an entire extra month to shop for Easter this year, and by the time the holiday comes the weather should be significantly warmer than last Easter,” NRF President and CEO Matthew Shay said. “That should put shoppers in the frame of mind to splurge on spring apparel along with Easter decorations. With the economy improving, consumers are ready to shop and retailers are ready to offer great deals whether they’re buying Easter baskets or garden tools.”
According to the federation, consumers will spend $5.8 billion on food; $3.3 billion on clothing; $2.9 billion on gifts;, $2.6 billion on candy; $1.2 billion on flowers; $1.1 billion on decorations; and $788 million on greeting cards.