Macy’s outlet store to open at this local mall

Macy’s Backstage, the company’s outlet store, will open its doors inside the Macy’s location at the Boynton Beach Mall, the retailer announced Thursday.

The grand opening is set for April 29.  To mark the occasion, the company plans to give away $20 gift cards to the first 100 customers. Macy’s also plans to hold special events throughout the day.

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The 19,000-square-foot shop is the first Macy’s Backstage store in Palm Beach County.

It’s opening comes less than a month after Macy’s closed its CityPlace location.  The 108,000-square-foot store in CityPlace is one of 68 locations the retailer plans to close this year as part of a downsizing effort aimed at boosting the retailer’s digital sales, outlet stores and luxury beauty division.

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“We created Macy’s Backstage for the seasoned outlet shopper who enjoys the excitement of the treasure hunt but whose time and money is a commodity,” said Vanessa LeFebvre, senior vice president/general merchandise manager of Macy’s Backstage stores. “Our latest Backstage store is a convenient twist to the traditional outlet store format that we feel Macy’s and mall shoppers will enjoy and embrace, and we are thrilled to bring this new concept to Boynton Beach.”