Mother’s Day spending expected to reach record $23.6 billion

American consumers are expected to spend a record $23.6 billion on Mother’s Day gifts and items this year, breaking last year’s high of $21.4 billion, according the results of a survey released Monday by the National Retail Federation.

The retail trade group said shoppers are expected to spend an average of $186.39 for the holiday, up from last year’s $172.22.

The increase is expected to be driven largely by spending on jewelry and personal services, the federation said.

RELATED: Skydiving, shooting range and more off-beat Mother’s Day gift ideas 

“With spring in full bloom, many Americans are looking forward to splurging on their mothers,” the federation’s President and CEO Matthew Shay said in a statement. “Retailers will be ready with a wide range of gift options and a variety of promotions for their customers.”

Top gift items include jewelry, flowers, gift cards, clothing and special outings at favorite restaurants.

 

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