Macy’s Backstage outlet store to open this weekend at this local mall

Macy’s Backstage, the company’s outlet store, will open its first Florida location on Saturday (April 29) inside the Macy’s at the Boynton Beach Mall.

Caption:CHICAGO, IL – AUGUST 14: A shopper carries a purchase from Macy’s along the Magnificent Mile shopping district on August 14, 2013 in Chicago, Illinois. Macys reported lower than-expected second quarter sales today and cut their profit outlook for the year. Some analysts fear the disappointed news will reverberate throughout the retail sector because Macy’s is looked at as a barometer of spending among middle- to upper-income shoppers. (Photo by Scott Olson/Getty Images)

To mark the occasion, the company plans to give away $20 gift cards to the first 100 customers. A ribbon cutting ceremony is set for 10 a.m.

The 19,000-square-foot outlet space will boast the “best of the Macy’s department store brand,” the company said.

The outlet’s opening comes less than a month after Macy’s closed its CityPlace location.  The 108,000-square-foot store in CityPlace is one of 68 locations the retailer plans to close this year as part of a downsizing effort aimed at boosting the retailer’s digital sales, outlet stores and luxury beauty division.

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