With Baywatch release, tourism leaders tout Palm Beach County’s best beaches

Several scenes from the new Baywatch movie were filmed at beaches in southern Palm Beach County, and local tourism officials are hoping to use the film’s release to convince out-of-town travelers the area is the “ultimate beach destination.”

In a public relations push launched one-day after the movie’s release, county tourism officials touted 10 of the county’s top beach spots, including South Inlet Park, where portions of the Baywatch reboot were filmed.

Zac Efron and Dwayne Johnson, who star in the new Baywatch movie

RELATED: ‘BAYWATCH’ MOVIE BEING FILMED IN SOUTH COUNTY

“As a prime filming location for the Baywatch film, The Palm Beaches, Florida paves the way as the ultimate beach destination, with several scenes filmed at the luxurious Boca Raton Resort & Club and South County Inlet Park,” Discover The Palm Beaches, the county’s tourism marketing arm, wrote in its public relations pitch.

The push comes as marketers turn away from more traditional forms of tourism advertising, as more travelers turn to social media for help with travel decisions.

Meanwhile, state lawmakers have slash funding for Visit Florida, the state’s tourism marketing arm. With less money to market the state as a tourism hot spot, destination marketing organizations across Florida are looking for new and innovative ways to stay at the top of travelers’ minds.

RELATED: How social media influencer sells Palm Beach County tourism

Some tourism leaders argue movies like “Baywatch” can be used to help influence travelers’ decisions.

Take Netflix’s dramatic series “Bloodline,” which is credited for inspiring at least 30,000 overnight trips to the Florida Keys in 2015. Those out-of-town visitors spent more than $65 million during their stay, according to a marketing study commissioned by Monroe County.

South Inlet Park was used for filming part of the new Baywatch movie in Boca Raton on May 19, 2017. (Richard Graulich / The Palm Beach Post)

With Baywatch, film crews closed the parking lot at South Inlet Park last year to film scenes for the movie —  a motion picture based on the popular 1990s television show.

The movie stars Zac Efron and Dwayne “The Rock” Johnson, and is directed by Seth Gordon.

Paramount Pictures split filming for the movie between South Florida and Georgia, where lawmakers offer large tax incentives to entice production companies to come to their state.

Florida lawmakers killed a similar tax incentive program last year.

That isn’t stopping Palm Beach County tourism officials from trying to capitalize on Baywatch’s release.

“From the fabulous glistening waters of Lake Worth Pier to the infinite stretches of golden sand along Delray Beach, here are 10 of The Palm Beaches’ 47 miles of beaches, proving the destination as the ultimate beach getaway,” Discover said in its marketing effort. “Keep your eyes peeled for lifeguards at the ready!”

The Boca Inlet and South Inlet Park were used for filming part of the new Baywatch movie in Boca Raton on May 19, 2017. (Richard Graulich / The Palm Beach Post)

Here is Discover’s complete beach list:

South Inlet Park – Boca Raton, Fla

Used as a key filming location, The South County Inlet Park, as seen in Baywatch’s opening scene, is certainly not to be missed. With a beautiful array of aquatic life and interesting underwater rock formations, this is a great snorkelling spot. The beach has a small and intimate feel, allowing guests to fish from the shoreline or the jetty. Water sport enthusiasts are also free to take a break from jumping the waves in inlet, by picking a good, soft spot of sand.

Delray Beach, Fla.

Classed as Florida’s village by the Sea, Delray Beach is a place infused with style, cultural goings on and places to find serenity. Enjoy strolls along the inviting sidewalks, gourmet restaurants, friendly bistros, and outdoor cafes with boutiques, gift shops, and performing art centres for a vibrant streetscape.

Lake Worth Pier – Lake Worth, Fla

Here you can stand atop the Atlantic Ocean on one of the most breath-taking piers in The Palm Beaches to watch the sunrise. If you are an early riser, enjoy breakfast at Benny’s On the Beach and watch the surfers or beachgoers.

Carlin Park – Jupiter, Fla.

In the northernmost region of The Palm Beaches, discover the wonderful beachfront park with volleyball, tennis, softball and even bocce ball in Jupiter’s Carlin Park. Run or walk the exercise course that features multiple unique training stations. After, grab a bite to eat at Duke’s Lazy Loggerhead Café, a quaint dinner nestled along the beach.

Juno Beach Park – Juno Beach, Fla. 

Say hello to the most beautiful sunrise spot in Juno Beach. Experience the beautiful orange glow dipping behind the waves as its sets over The Palm Beaches iconic pier. Juno Beach is also one of the most densely nested beaches in the world for sea turtles. If you’re looking to spot one, stop by the Loggerhead Marinelife Center, which is dedicated to rehabilitating injured sea turtles.

Riviera Municipal Beach – Riviera Beach, Fla.

Discover a beach with a splash of activity, such as hiking and bike paths. This is the perfect spot for those who enjoy a gentle jog in the warm breeze. Delight yourselves in the seven miles of sparkling golden sandy beach.

Phil Foster Park – Riviera Beach, Fla.

Experience the world-famous waters in Phil Foster Park, most notably recognized for its abundance of marine life and the Underwater Snorkel Trail. This is a premier spot for scuba divers and beginner snorkelers alike. Giant starfish and brightly-coloured tropical fish populate the waters, making a stunning underwater show.

Palm Beach Municipal Beach- Palm Beach, Fla.

Big and beautiful with spectacular vistas of the Atlantic Ocean, Palm Beach Municipal Beach is a sight to behold. Sit by the promenade and enjoy the fantastic views, or enjoy a nice walk along the stretch of pristine sand.

Coral Cove Park – Tequesta, Fla.

One of the more northern beaches in the county and one that cannot be missed. If you enjoy a quieter beach but still want the benefits of great snorkelling, shelling and paddle boarding, this is the place. Also, enjoy the limestone rock formations that make for great photos

Boynton Beach, Fla.

Boynton’s beachfront beauty is a must see. Known as America’s Gateway, dividing the heart of the Florida Everglades and the Gulf Stream, beach lovers can enjoy a warm, relaxing sea breeze infused with “Old Floridian” charm.