Amazon’s “Prime Day” deals return July 11; Here’s what to expect

Amazon plans to bring back its popular “Prime Day” sale on July 11, offering 30 hours of deals to members in 13 countries.

The savings start at 9 p.m. ET (6 p.m. PT) on Monday, July 10 – and Amazon said new deals will be offered as often as every five minutes.

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Here’s what’s new this year:

Amazon said there will be more Alexa-exclusive deals for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet.

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Shoppers can also expect to find more television deals. “Amazon is planning one of its largest total volume TV deals in history with a record level of inventory but once again, the TV deals will likely sell out,” the company said in a news release.

Amazon will offer pre-Prime Day sales, beginning today. “Every day leading up to Prime Day on July 11 members will find all kinds of exclusive promotions and deals,” Amazon said.

These sales are already underway:

  • Amazon Music Unlimited – Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the full catalog on-demand service with access to tens of millions of songs, for just $0.99.
  • Prime Video – Get $10 to shop on Amazon.com anytime on or before Prime Day when you stream a video included in Prime for the first time on your TV. Restrictions apply.
  • Kindle Unlimited – Prime members can save up to 40 percent on a Kindle Unlimited membership.
  • Audible – Shoppers can get access to Amazon’s library of audiobooks plus original audio programming from Audible for 40 percent off their first 6 months.
  • Everyday Essentials – Prime members can save up to 35 percent off with onsite coupons on select food and household items in Prime Pantry.

Amazon launched Prime Day in 2015, and the sales event has proven to be one of the company’s largest.

But the inaugural Prime Day also sparked complaints from shoppers, who said the deals didn’t live up to the hype.