Is it too early for Halloween stuff to be on store shelves?

Cracker Barrel stores didn’t wait long after Fourth of July to bring out their Halloween items. But is it too early?

After all, back-to-school shopping hasn’t even swung into high gear.

You’re probably thinking it’s all about money, right?

But actually, back-to-school shopping is 10 times more lucrative — literally — than Halloween sales. In fact, back-to-school ranks only behind holiday shopping in importance for retailers. The Back to School vs. Halloween comparative numbers are:

  • Back to school spending is expected to reach $83.6 billion this year, up 10 percent from $75.8 billion in 2016, according to the National Retail Federation.
  • Halloween generated sales in the neighborhood of $8.3 billion.
  • But, ask any kid, and they’ll tell you Halloween is a lot more fun than the first day of school

West Palm Beach costume shop caters to serious Halloween fans

Black Friday 2016: Holiday shopping season starts early

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