Robert Dickert isn’t ready to give up on opening a steak house in Palm Beach County.
And due to an unsuccessful trademark infringement fight with the famous Peter Luger Steak House in New York, he’s going to have to change the name of his restaurant, too, to Carl’s Prime.
Dickert said on Monday he decided to surrender his trademark and change the restaurant name to avoid a costly legal fight. He says he’s kin to Peter Luger, but will give up using the name in his business.
The brouhaha over the Carl Von Luger deal for North Palm Beach, and subsequent national attention over his fight with Peter Luger, hasn’t been all bad, however.
The restaurant’s profile has been raised to the point where it now is in demand by Palm Beach County landlords seeking a Carl’s Prime steak house, Dickert said.
“I’ve been talking to people,” he said. “Now everybody knows who I am….Bad news is good news for me.”
Thus far, Dickert said he’s talking to a property owner in North Palm Beach as well as a hotel in Boca Raton about opening a Carl’s Prime.
Neither deal is baked, per se, but Dickert is optimistic he’ll have a reason to come down to Palm Beach County soon, and not just to avoid the upcoming winters up north.
For the record, here’s what Dickert posted on the Carl Von Luger website, which must remove all reference to Luger by Oct. 28:
“In recent months an issue has arisen regarding our name and branding due to similarities to the New York based Peter Luger restaurants,” the statement said.
“As you know, our owner Robert Dickert is a third generation restaurateur with over forty years of passion in the restaurant industry. While we are flattered by any such comparison, we’d like to clarify that our restaurant and its owner are in no way affiliated with the Peter Luger restaurants. To eliminate any possibility of confusion, we are changing our name to Carl’s Prime.”