Donate a backpack, get a free chocolate factory tour

Hoffman’s Chocolates is giving away free behind-the-scenes tours of its Greenacres factory to those who donate a backpack as part of its back-to-school drive.

Photo credit: Hoffman’s Chocolates
Photo credit: Hoffman’s Chocolates

The company’s “Backpack Donation Drive” benefits elementary school students in Palm Beach and Broward counties.

Anyone who donates a new school backpack before Aug. 15 will receive two vouchers for a FREE Chocolate Factory Tour at Hoffman’s Chocolates Factory, Shoppe, Ice Cream Parlour and Gardens, located at 5190 Lake Worth Road in Greenacres. The free tours will take place on Saturday, September 10th.

Backpacks can be donated at the following Hoffman’s locations:

  • Greenacres: 5190 Lake Worth Road
  • Lake Worth: 705 Lake Avenue
  • Palm Beach Gardens: 10957 North Military Trail
  • Fort Lauderdale: 920 East Las Olas Boulevard
  • Hollywood: 341 Sheridan Street
  • Plantation: The Fountains – 801 South University Drive
  • Weston: Weston Town Center – 1727 Main Street

“We are pleased to be collecting backpacks for the children of Palm Beach and Broward County,” said Lois Marino, Director of Marketing for Hoffman’s Chocolates. “For over 40 years, Hoffman’s Chocolates has been supporting our community and we are proud to carry on the tradition by creating a back-to-school drive.”

During the 15-minute tour, participants will receive a firsthand look at how Hoffman’s gourmet chocolates and confections are melted, molded, carved, and wrapped. In addition to the tours, Hoffman’s Chocolates will also feature samplings of its gourmet chocolates and confections.

Reservations are required for the Chocolate Factory Tours and will be scheduled on a first come, first serve basis, the company said.

Easter-related spending expected to reach record levels

Shoppers are expected to spend a record-breaking $17.3 billion on Easter-related supplies this year, according to the National Retail Federation.

Those celebrating the holiday plan to spend an average of $146, an increase of 3.8 percent over last year’s $140.62, according to the trade group’s annual Easter Spending Survey conducted by Prosper Insights and Analytics.

Photo by drewfer.
Photo by drewfer.
“Retailers are beginning one of their busiest times of year and are more than ready as consumers shop for spring essentials,” NRF President and CEO Matthew Shay said. “Shoppers will find promotions on a number of items on their lists, from Easter baskets to sports equipment, home goods, garden tools and more.”
According to the survey, shoppers are expected to spend $5.5 billion on food, $3 billion on clothing, $2.7 billion on gifts, $2.4 billion on candy and $1.2 billion on flowers.

“This time of year means the arrival of good weather and good moods across Florida as consumers buy gifts, food and decorations to celebrate Easter with family and friends,” said Randy Miller, President & CEO of the Florida Retail Federation, the state’s retail trade group. “People also use this weekend to purchase supplies and essentials for the spring season, meaning increased sales for retailers.”

Hoffman’s Chocolates opens its ninth location

(Provided)
(Provided)

Greenacres-based Hoffman’s Chocolates has opened its ninth retail location.

The new store — in the Weston Town Center, 1727 Main St., Weston — is 1,000 square feet and has eight employees, the company said in a news release.

» RELATED: Hoffman’s makes list of top small businesses to shop during the holidays

Included in the Weston store is an ice cream counter serving 32 flavors, in addition to Hoffman’s Chocolates’ selection of more than 70 types of treats.

(Provided)
(Provided)

“We are thrilled to join the Weston community and continue expanding our legendary brand in Broward County,” Jarett Levan, president of Hoffman’s parent company BBX Capital and CEO of BBX Sweet Holdings, said in the news release.

Hoffman’s began its expansion into Broward County in late 2014 and now has four stores there.

The chocolatier also celebrated its 40th anniversary this past summer.

The new store will be open 11 a.m. to 10 p.m. Sunday through Thursday, and 11 a.m. to 11 p.m. Friday and Saturday.