Super Bowl fans to spend more on parties, gear this year

If you are having a Super Bowl party this year, you are probably going to spend a little more on food, supplies, and team gear.

CULVER CITY, CA - SEPTEMBER 09: The Super Bowl trophy on display during the NFL Media Event, the day before Kickoff to the 2015 Season on September 9, 2015 in Culver City, California. (Photo by Frederick M. Brown/Getty Images)
CULVER CITY, CA – SEPTEMBER 09: The Super Bowl trophy on display during the NFL Media Event, the day before Kickoff to the 2015 Season on September 9, 2015 in Culver City, California. (Photo by Frederick M. Brown/Getty Images)

According to the National Retail Federation, football fans are expected to spend slightly more than they did for the Super Bowl in 2015.

Viewers and partygoers will spend an average of $82.19 on food, décor, team apparel and more, up from $77.88 last year, according to the federation’s Super Bowl Spending Survey conducted by Prosper Insights and Analytics.

» RELATED: 5 best sports bars in Palm Beach County to watch Super Bowl 50

Total Super Bowl-related spending is expected to top $15.5 billion.

“Two great teams going head-to-head and a historic game celebrating the 50th Super Bowl could make this one of the most-celebrated football games we’ve seen in some time,” NRF President and CEO Matthew Shay said. “We expect retailers will be aggressive with promotions on food and decorations as well as athletic wear and electronics in the coming days as they look to entice those planning to watch the Super Bowl.”

An estimated 188.9 million football fans plan to watch the Denver Broncos and Carolina Panthers battle it out for the Super Bowl 50 championship title on Sunday, up from the estimated 183.7 million who planned to watch last year, the federation said.

“The excitement around the Super Bowl this year should help retailers and restaurants kick off 2016 on a positive track,” Shay said.

Of those watching the game, the federation’s survey found:

  • 34.7 percent say the football game is the most important part of the day (85 million) while 17.7 percent say the commercials are (43.4 million), and another 4.5 percent say enjoying the fun food is the most important for them (11 million);
  • 43.3 million fans are planning to throw a Super Bowl party (17.7%) while another 70 million say they’d rather let their friends and relatives do the hosting and attend one instead (28.6%);
  • 79.8 percent of partygoers and viewers will purchase food;
  • 7.7 percent of Americans are planning to purchase a new television to enjoy the game – (similar to last year’s 8.8 percent), which could amount to an estimated 8.6 million new televisions;
  • 11.1 percent of those planning to watch the game will buy new team apparel and/or accessories – an estimated 20.9 million new items purchased;
  • Nearly eight in 10 (78.6%) Americans say they view the commercials during the Super Bowl as entertainment, while 17.5 percent say they make them aware of advertisers’ brands, and 10.3 percent said they influence them to buy products from the advertisers.

Wal-Mart to close 269 stores

Wal-Mart Stores, Inc. announced on Friday that it plans to close 269 stores across the globe.

Wal-Mart said will close 154 locations in the U.S., including the company’s 102 smallest format stores, Walmart Express, which had been in pilot since 2011. The company also plans to close 23 Neighborhood Markets, 12 Supercenters, seven stores in Puerto Rico, six discount centers, and four Sam’s Clubs.

Customers peruse the aisles of a local Walmart.
Customers peruse the aisles of a local Walmart.

Wal-Mart said it is also closing 115 stores outside the United States. This includes 60 recently-closed, loss-making stores in Brazil, which represents only 5 percent of sales in that market, Wal-Mart said in a news release announcing the closures.

According to Wal-Mart’s website, none of the stores slated to close are in Palm Beach County.

Three Wal-Mart Express stores are closing Jan. 28 in Florida:

• Store No. 3358, 1113 S.R. 20, Interlachen

• Store No. 4265, 1209 East Wade St., Trenton

• Store No. 4267, 15726 S.E. Highway 19, Cross City

For a complete list of store closures, click here.

Wal-Mart operates nearly 11,600 stores worldwide.

In total, the impacted stores represent less than 1 percent of both global square footage and revenue, the company said in a news release.

“Actively managing our portfolio of assets is essential to maintaining a healthy business,” said Doug McMillon, president and CEO, Wal-Mart Stores, Inc. “Closing stores is never an easy decision, but it is necessary to keep the company strong and positioned for the future. It’s important to remember that we’ll open well more than 300 stores around the world next year. So we are committed to growing, but we are being disciplined about it.

Amazon: Cyber Monday sales up by more than 40 percent

More than 23 million items were ordered worldwide from sellers on Amazon on Cyber Monday, an increase of more than 40 percent from the online marketplace’s 2014 Cyber Monday sales, Amazon announced on Tuesday.

Eligible tax-free items purchased online during the holiday will remain tax exempt even if delivered at a later date.
Eligible tax-free items purchased online during the holiday will remain tax exempt even if delivered at a later date.

The company said its “Fulfillment by Amazon” service delivered more than 1 billion items worldwide in 2015.

During the holiday season, individuals and businesses selling on Amazon sold to more than 80 percent of Amazon customers worldwide who ordered a physical item, the company added.

“It’s never been easier for sellers, local merchants and artisans to grow their businesses on Amazon. With targeted advertising tools like Sponsored Products, access to Amazon’s fulfillment and customer service expertise through FBA, and new marketplaces like Handmade at Amazon and Amazon Home Services, businesses of all sizes can easily reach millions of customers around the world,” said Peter Faricy, VP for Amazon Marketplace. “2015 was a big year for sellers on Amazon. In fact, sellers added more new selection and shipped more items than in any previous year. We’re excited to build on that momentum as we continue to innovate on behalf of sellers and customers.”

 

1 billion served: Uber celebrates landmark ride

(Palm Beach Post staff file photo)
(Palm Beach Post staff file photo)

Uber has served its billionth customer, the company announced this week.

The lucky rider was Marvin, whose driver, Ara, took him on a £5 uberX ride through London on Christmas Eve, the company said.

The car: a blue Honda Insight Hybrid.

» RELATED: Read about Uber in Palm Beach County

 

“This holiday season, we’re feeling grateful and festive crossing this milestone as we close out the year,” the company said in a news release.

For being the billionth rider, Uber will give Marvin a year’s worth of free Uber rides, while Ara gets a vacation anywhere Uber serves.

Uber also said it will make a donation to the Hackney Pirates, a literacy nonprofit that serves the area of London where the billionth trip began.

 

Looking for last-minute gifts? Try these local small businesses

The Roe Green Uniquely Palm Beach Store in Lake Worth is just one of the small businesses on our Small Business Holiday Gift Guide. (Provided)
The Roe Green Uniquely Palm Beach Store in Lake Worth is just one of the small businesses on our Small Business Holiday Gift Guide. (Provided)

Stumped on what to get for the last person on your list?

Check out our Small Business Holiday Gift Guide. It features gift ideas from small retailers throughout the county, from locally made jewelry and linens to fresh produce.

Not only are you guaranteed to find something unique, but you’ll also help support a local business.

View the Small Business Holiday Gift Guide.