In a public relations push launched one-day after the movie’s release, county tourism officials touted 10 of the county’s top beach spots, including South Inlet Park, where portions of the Baywatch reboot were filmed.
“As a prime filming location for the Baywatch film, The Palm Beaches, Florida paves the way as the ultimate beach destination, with several scenes filmed at the luxurious Boca Raton Resort & Club and South County Inlet Park,” Discover The Palm Beaches, the county’s tourism marketing arm, wrote in its public relations pitch.
Meanwhile, state lawmakers have slash funding for Visit Florida, the state’s tourism marketing arm. With less money to market the state as a tourism hot spot, destination marketing organizations across Florida are looking for new and innovative ways to stay at the top of travelers’ minds.
Some tourism leaders argue movies like “Baywatch” can be used to help influence travelers’ decisions.
Take Netflix’s dramatic series “Bloodline,” which is credited for inspiring at least 30,000 overnight trips to the Florida Keys in 2015. Those out-of-town visitors spent more than $65 million during their stay, according to a marketing study commissioned by Monroe County.
With Baywatch, film crews closed the parking lot at South Inlet Park last year to film scenes for the movie — a motion picture based on the popular 1990s television show.
The movie stars Zac Efron and Dwayne “The Rock” Johnson, and is directed by Seth Gordon.
Paramount Pictures split filming for the movie between South Florida and Georgia, where lawmakers offer large tax incentives to entice production companies to come to their state.
Florida lawmakers killed a similar tax incentive program last year.
That isn’t stopping Palm Beach County tourism officials from trying to capitalize on Baywatch’s release.
“From the fabulous glistening waters of Lake Worth Pier to the infinite stretches of golden sand along Delray Beach, here are 10 of The Palm Beaches’ 47 miles of beaches, proving the destination as the ultimate beach getaway,” Discover said in its marketing effort. “Keep your eyes peeled for lifeguards at the ready!”
Here is Discover’s complete beach list:
South Inlet Park – Boca Raton, Fla
Used as a key filming location, The South County Inlet Park, as seen in Baywatch’s opening scene, is certainly not to be missed. With a beautiful array of aquatic life and interesting underwater rock formations, this is a great snorkelling spot. The beach has a small and intimate feel, allowing guests to fish from the shoreline or the jetty. Water sport enthusiasts are also free to take a break from jumping the waves in inlet, by picking a good, soft spot of sand.
Delray Beach, Fla.
Classed as Florida’s village by the Sea, Delray Beach is a place infused with style, cultural goings on and places to find serenity. Enjoy strolls along the inviting sidewalks, gourmet restaurants, friendly bistros, and outdoor cafes with boutiques, gift shops, and performing art centres for a vibrant streetscape.
Lake Worth Pier – Lake Worth, Fla
Here you can stand atop the Atlantic Ocean on one of the most breath-taking piers in The Palm Beaches to watch the sunrise. If you are an early riser, enjoy breakfast at Benny’s On the Beach and watch the surfers or beachgoers.
Carlin Park – Jupiter, Fla.
In the northernmost region of The Palm Beaches, discover the wonderful beachfront park with volleyball, tennis, softball and even bocce ball in Jupiter’s Carlin Park. Run or walk the exercise course that features multiple unique training stations. After, grab a bite to eat at Duke’s Lazy Loggerhead Café, a quaint dinner nestled along the beach.
Juno Beach Park – Juno Beach, Fla.
Say hello to the most beautiful sunrise spot in Juno Beach. Experience the beautiful orange glow dipping behind the waves as its sets over The Palm Beaches iconic pier. Juno Beach is also one of the most densely nested beaches in the world for sea turtles. If you’re looking to spot one, stop by the Loggerhead Marinelife Center, which is dedicated to rehabilitating injured sea turtles.
Riviera Municipal Beach – Riviera Beach, Fla.
Discover a beach with a splash of activity, such as hiking and bike paths. This is the perfect spot for those who enjoy a gentle jog in the warm breeze. Delight yourselves in the seven miles of sparkling golden sandy beach.
Phil Foster Park – Riviera Beach, Fla.
Experience the world-famous waters in Phil Foster Park, most notably recognized for its abundance of marine life and the Underwater Snorkel Trail. This is a premier spot for scuba divers and beginner snorkelers alike. Giant starfish and brightly-coloured tropical fish populate the waters, making a stunning underwater show.
Palm Beach Municipal Beach- Palm Beach, Fla.
Big and beautiful with spectacular vistas of the Atlantic Ocean, Palm Beach Municipal Beach is a sight to behold. Sit by the promenade and enjoy the fantastic views, or enjoy a nice walk along the stretch of pristine sand.
Coral Cove Park – Tequesta, Fla.
One of the more northern beaches in the county and one that cannot be missed. If you enjoy a quieter beach but still want the benefits of great snorkelling, shelling and paddle boarding, this is the place. Also, enjoy the limestone rock formations that make for great photos
Boynton Beach, Fla.
Boynton’s beachfront beauty is a must see. Known as America’s Gateway, dividing the heart of the Florida Everglades and the Gulf Stream, beach lovers can enjoy a warm, relaxing sea breeze infused with “Old Floridian” charm.
Since opening six months ago, Craft Food Tours has hosted roughly 45 groups. Public tours are offered on weekends.
Now the company is looking to expand.
Guidice, who recently decided to quit his full-time job with a bank in Miami to focus on growing the tourism business, said he plans to launch a Thursday night tour for locals this summer. By the start of the winter tourism season, he plans to offer tours Tuesdays through Sundays.
Guidice also hopes to begin offering private tours for large groups.
“The great thing about these tours is that a lot of them introduce you to local restaurants you may not have experienced on your own,” said Ashley Svarney, the Director of Public Relations and Communications at Discover The Palm Beaches, the county’s tourism marketing organization. “That is what more and more travelers want. They want to know these local places that they can only experience when they visit a place like The Palm Beaches.”
As many as 40 percent of U.S. travelers plan their vacations around food, according to the World Food Travel Association. In Palm Beach County, 28 percent of all tourists cite culinary motivations as the reason for their visit, tourism officials have said.
“Food is really the only universal language,” Guidice said.
After taking roughly 20 food tours in cities across the world, Guidice said he decided to start his own. Guidice and Guzman decided to launched the company in Delray Beach.
The tours cost $65 for adults and include 12 tastings, 2 cocktails and a craft beer.
The company partners with eight restaurants in Delray Beach, including several smaller spots, Guidice said.
“We have fantastic relationships” with the restaurants, Guidice said. “Without the restaurants we can’t do the food tour.”
The rise of culinary tours in Palm Beach County is a testament to the area’s flourishing food scene, Svarney said.
“The culinary scene it really is taking off, and more and more people are noticing,” Svarney said.
The county’s culinary tours can also help drive business to area restaurants, she added.
“These culinary tours have the opportunity to produce more business for these restaurants and bars later on down the road,” Svarney said. “These visitors might have samples of a very small dish that they fell in love with and maybe the come back and enjoy a full dinner or a full lunch.”
The 791-square-foot store is located in the Nordstrom wing, next to Pottery Barn.
“We are thrilled to have such an exciting announcement to share with our community,” Sean Carroll, director of marketing and business development at Town Center at Boca Raton said in a statement. “We are continually looking to enhance our visitor’s shopping experience by offering a vast array of retail offerings.”
To mark the occasion, the company plans to give away $20 gift cards to the first 100 customers. A ribbon cutting ceremony is set for 10 a.m.
The 19,000-square-foot outlet space will boast the “best of the Macy’s department store brand,” the company said.
The outlet’s opening comes less than a month after Macy’s closed its CityPlace location. The 108,000-square-foot store in CityPlace is one of 68 locations the retailer plans to close this year as part of a downsizing effort aimed at boosting the retailer’s digital sales, outlet stores and luxury beauty division.
The Hampton Inn Boca Raton on Yamato Road has completed a multi-million dollar renovation project that includes upgrades to all 94 of its guest rooms, lobby, business center and pool.
The project, which hotel officials said cost between $2.8 and $3.2 million to complete, started in August. The hotel plans to hold a grand re-opening ceremony today. Local business leaders and tourism officials are expected to be in attendance.
Hotel officials said renovations to the rooms included everything from the carpet to the mattresses. Rooms with two double mattresses were upgraded to queens.
The hotel, originally built in 1996, ranks 2nd of 27 hotels in Boca Raton on Trip Advisor. As a perk for its guests, the hotel provides day passes to the neighboring Lifetime Fitness.
“This Hampton Inn renovation continues to strengthen our growing Boca Raton hotel product, along with the recently opened Hyatt Place and the future opening of the Mandarin Oriental,” said Jorge Pesquera, president and CEO of Discover The Palm Beaches, the official tourism marketing corporation for Palm Beach County. “Boca Raton now boasts one third of the county’s room inventory with more options for visitors, at a variety of price points and locations, which help us promote our southernmost city as a desirable vacation and meetings destination.”
In celebration of Mother’s Day, the Delray Beach Downtown Development Authority is planning to give away Phalaenopsis orchid plants to those who spend $200 shopping at downtown fashion boutiques, specialty stores, gift shops, art galleries, spas, salons and fitness studios.
The promotion is available to who spend $200 between May 1 and May 13. Shoppers who save their receipts can pick-up their orchid between May 10 – 13 at one of two Orchid Stations located in front of Hands Stationers, 325 E Atlantic Ave. and Petite Connection, 1049 E Atlantic Ave.
Orchids can be picked up on Wednesday, May 10, Thursday, May 11 and Friday, May 12 from 11 a.m. – 4 p.m. and Saturday, May 13 from 11 a.m. – 5 p.m.
From May 1-17, shoppers can also enter to win a Mother’s Day prize package at DelrayOrchidGiveaway.com. Valued at over $500, the package includes Downtown Delray Beach dining, spa, shopping and attraction certificates.
For more information visit downtowndelraybeach.com and facebook.com/DelrayDDA, or call the DDA Office at (561) 243.1077.
A Boynton Beach company that specializes in bacon-centered gifts has won been named the 2017 American Small Business Champion as part of a competition run by Score, a nonprofit association dedicated to helping small businesses get off the ground.
The championship awarded the title to 102 entrepreneurs for their dedication to the success of their small businesses. The American Small Business Champions will each receive a $1,000 Sam’s Club gift card, an all-expense-paid trip to a training and networking event, SCORE mentoring and publicity throughout the year.