Why Park Ave BBQ is going into The Gardens Mall

Park Avenue BBQ Grille

It’s been a long time coming, folks. But Park Avenue BBQ Grille owner Dean LaVallee is a patient man. He’s a happy one, too, because Park Avenue finally is going to be part of the The Gardens Mall in Palm Beach Gardens.

Park Avenue will take over the Counter Burger space in the mall. Expect a full bar and outside seating, with an opened slated for August.

LaVallee said he’s craved a high-profile location for years but was never prominent enough to win the attention of bigtime shopping centers.

But shopping centers are undergoing big changes now.

With sales pinched by online retailers and fickle shoppers, mall leasing managers are looking for creative and popular tenants that will create a sense of community — and draw people back to the malls.

Park Avenue BBQ fits the bill, said mall leasing manager Al Ferris.

“It’s the right place at the right time,” LaVallee said.

When you talk about Park Avenue, you can’t get more local or community-minded.

The eatery was started by LaVallee in 1988 in Lake Park, and it has  maintained a loyal following as it has grown to seven locations in Palm Beach County and the Treasure Coast. The Gardens Mall will be its eighth store.

“Every city in the world has five Outbacks and they’re all the same,” LaVallee said. “Now the marketplace is swinging back to what’s truly local.”

Park Avenue has a very loyal fan base: It ranked #1 on a reader poll of Most Popular BBQ joints around.

Customers say the meat is tender, the sauces flavorful and the sides to die for, especially the cornbread.

But Park Avenue also is innovative and willing to live up to the Park Avenue in its name.

The farm-to-table method of dining, so popular at upscale eateries, is about to become a staple at Park Avenue, which actually has its own farm.

Look for pineapple, mango, avocado and various citrus fruits as part of menu items.

What can you make with pineapple? “Pineapple mango chutney, pineapple shortbread, pineapple a million ways,” LaVallee said.

LaValle offers this reminder: Some 100 years ago, the county’s plentiful sun and sandy land made the area a popular place to grow pineapples.

In addition to homegrown foods, Park Avenue is hopping onto another trend: The craft cocktail craze.

For instance, The Good Dean features white tequila and watermelon juice.

LaValle also is toying with the idea of offering some bespoke items, such as a delicate pork panini with “interesting greens.”

There may even be a vegetarian item on the menu to appeal to a greater variety of diners.

As for the future, LaVallee said he’s looking for new locations. He closed an east Boca Raton location but he’s on the hunt for a location in west Boca Raton.

And he’d like to open a store in Royal Palm Beach, too, he said.



Report: Aeropostale files for bankruptcy; Gardens Mall store to close

Children fashion retailer Aeropostale announced Wednesday it has filed for Chapter 11 bankruptcy protection in federal court in New York, and plans to close 154 stores in the United States and Canada.

112307 tc biz shop (10 of 12).....0045339A.....Photo by David Spencer/The Palm Beach Post....Jensen Beach......At the Treasure Coast Square Mall early friday, Aéropostale sales associate Ariel Mitchell (cq) trys to lure shoppers into the store by displaying a special teddybear customers can get for free if they purchase $100 worth of merchandise. Mitchell said everything at Aéropostale is priced at 50% off for the next 3 shopping days. Most stores at the Treasure Coast Square Mall opened early at 5am for the traditional "Black Friday" shopping day after Thanksgiving. ...........Photo by David Spencer /The Palm Beach Post......11/23/07
At the Treasure Coast Square Mall, an Aéropostale sales associate tries to lure shoppers into the store by displaying a special teddy bear customers. Photo by David Spencer /The Palm Beach Post (11/23/07)

Store closing sales are scheduled to begin in the United States this weekend, the company said.

The apparel chain has four stores in Palm Beach County. They are located at The Gardens Mall in Palm Beach Gardens, the Mall at Wellington Green and Town Center in Boca Raton. The chain has a factory store at the Boynton Beach Mall.

Areopostale’s Gardens Mall store is one of 6 Florida locations set to close, according to USA Today.

The company operates roughly 800 stores.


See which store just opened at The Gardens Mall

Sam Edelman, a woman’s shoe store that also sells handbags, jewelry and outerwear, has opened a 2,600-square-foot store at The Gardens Mall in Palm Beach Gardens. IMG_0314

The store opened on February 6 and is located on the upper level of the mall at the Bloomingdale’s end.

“The Palm Beach customer embodies the aspirational essence of the Sam Edelman brand, making The Gardens Mall a perfect location for our newest retail store,” said Sam Edelman, designer, founder and division president for the Sam Edelman division.

The brand has retail locations in New York, New Jersey, California and Las Vegas.