Hoffman’s Chocolates saw record attendance at annual holiday light display

A record-breaking 64,000 people visited the annual holiday light display at Hoffman’s Chocolates last month, the company announced Tuesday.

Hoffman's annual display. (photo provided)
Hoffman’s annual display. (photo provided)

The 26th Annual Winter Wonderland ran through Dec. 30 at Hoffman’s Chocolates Factory, Shoppe, Ice Cream Parlour and Gardens at 5190 Lake Worth Road, Greenacres.

RELATED: Police on lookout for Grinch who stole Hoffman’s Christmas display 

The company said the display featured more than 100,000 LED lights.

Credit: Hoffman's Chocolates
Credit: Hoffman’s Chocolates

“We are thrilled that more people than ever celebrated the holidays with us at Hoffman’s Chocolates,” stated Randall Vitale, Regional Vice President of Hoffman’s Chocolates.  “We are pleased to present Winter Wonderland as a way to give back to the community and we look forward to this event every year.”

Hoffman’s said it will also be donating $1,250 to ARC Broward for being the non-profit organization that received the most number of votes in the gourmet chocolatier’s Inaugural Circle of Celebration Holiday Wreath Display and Contest.  Hoffman’s Chocolates invited 10 Palm Beach and Broward County non-profit organizations to decorate custom wreaths that were on display at the Winter Wonderland.  Throughout the holiday season, guests voted for their favorite wreath.

RELATED: Not so sweet news: Lake Worth’s Hoffman’s Chocolates closing 

Hoffman’s Chocolates will also be donating $250 to each of the other nine non-profit organizations that participated which included Boys & Girls Clubs of Palm Beach County, Quantum House, The Center for Creative Education, Palm Beach Zoo, Florence Fuller Development Center, United Way of Broward County, SOS Children’s Village, Women in Distress of Broward County and Deliver the Dream.

Police on lookout for Grinch who stole Hoffman’s Christmas display

A holiday decoration on display outside Hoffman’s Chocolates’ Greenacres location was stolen overnight, and the company is offering a sweet reward for information that leads to its return.

Missing display (photo provided)
Missing display (photo provided)

The 6-foot high by 15-foot wide “JOY” sign is valued at $1,400, the company said. A star shower holiday spotlight was also taken.

The theft comes just days before Hoffman’s annual Winter Wonderland holiday display opens to the public. Company representatives said Thursday the annual event will continue as planned.

A Hoffman’s representative said the company has filed a report with the Palm Beach County Sheriff’s Office. Anyone with information leading to the return will receive a chocolate reward, the company added.

The 26th Annual Winter Wonderland opens Saturday and runs through Friday, Dec. 30 at Hoffman’s Chocolates Factory, Shoppe, Ice Cream Parlour and Gardens at 5190 Lake Worth Road, Greenacres. Admission is free.

This is a breaking news story. Check back for updates.

Hoffman’s Chocolates opens new Palm Beach County location

Hoffman’s Chocolates has opened its tenth retail location in South Florida at the Delray Marketplace, the company announced this week.

photo provided
photo provided

To celebrate the opening of the new location, Hoffman’s Chocolates will host a Family Fun Day Grand Opening event from noon to 4 p.m. on Sunday.

RELATED: Hoffman’s Chocolates celebrates 40th anniversary while expanding

The event will feature music and giveaways from Y-100, product samplings, kids activities, a face painter and appearances by Disney’s Princess Elena from the new Disney Channel series “Elena of Avalor” and her sister Princess Isabel. Guests will also have a chance to spin the Wheel of Chocolate and win great prizes.

Free samples of Hoffman’s Chocolates favorites will be served, including gourmet double-dipped chocolate covered pretzels, coconut cashew crunch and specialty milkshake shooters.

Hoffman’s said 50 percent of all sales from the event will be donated to the American Association of Caregiving Youth.

“We are thrilled to join the Delray Beach community and continue expanding our legendary brand in Palm Beach County,” said Randall Vitale, Regional Vice President of Hoffman’s Chocolates. “We look forward to being part of the community and are excited to make life sweeter for the residents.”


Hoffman’s Chocolates owner to open pizza joints across South Florida

BBX Capital Corporation, the owner of Hoffman’s Chocolates, announced this week it plans to open about 50 pizza restaurants in south and central Florida.

MOD Pizza (photo provided)
MOD Pizza (photo provided)

The Ft. Lauderdale-based company said it has signed a franchise deal with MOD Super Fast Pizza Holdings to open the restaurants over the next seven years. The company’s initial focus will be on the South Florida and Orlando markets.  Exact locations have not been announced, but the BBX hopes to open its first MOD franchise in the second quarter of 2017.

MOD currently has 152 locations across 18 states and the United Kingdom.

RELATED: Fast-casual pizza niche growing in Palm Beach County

“MOD has established itself as a leader in the fast casual pizza category while offering consumers an authentic, affordable and fast dining experience,” said Jarett Levan, President of BBX Capital.  “MOD’s strong brand, people-first culture, and best-in-class customer service has positioned MOD very well for continued growth, and we are very excited to be teaming with Scott and Ally, and the entire MOD family to bring the concept to Florida.”

MOD Pizza (photo provided)
MOD Pizza (photo provided)

In addition to Hoffman’s, BBX Capital owns Bluegreen Corporation, a vacation ownership company and BBX Sweet Holdings, a portfolio of candy companies throughout the United States.


Hoffman’s Chocolates unveils new food truck

Hoffman’s Chocolates has been gracing taste buds at its stores across South Florida for more than four decades.

Now the iconic brand is bringing its gourmet chocolate and tasty confections to you, with a new mobile food truck designed to deliver sweet treats at parties and special events throughout Palm Beach and Broward counties.Hoffman's Chocolates_Sweet Ride Food Truck

RELATED: Donate a backpack, get a free chocolate factory tour

The “Sweet Ride” truck is set to make its next public appearance at Mizner Park in Boca Raton next week. The truck will be serving gourmet chocolate, ice cream, caramel apples, and an assortment of other confections at the Aug. 5 screening of Star Wars: The Force Awakens. The event starts at 8 p.m.

“We are thrilled to introduce the Sweet Ride to South Florida,” said Lois Marino, Director of Marketing for Hoffman’s Chocolates. “Hoffman’s Chocolates wants to make life sweeter for our community and now we have the opportunity to bring our treats to patrons on the road, whether it be a surprise stop on the street or at an event.”

The truck will also be available for special events including Bar and Bat Mitzvahs and birthday parties, Hoffman’s officials said.





Donate a backpack, get a free chocolate factory tour

Hoffman’s Chocolates is giving away free behind-the-scenes tours of its Greenacres factory to those who donate a backpack as part of its back-to-school drive.

Photo credit: Hoffman’s Chocolates
Photo credit: Hoffman’s Chocolates

The company’s “Backpack Donation Drive” benefits elementary school students in Palm Beach and Broward counties.

Anyone who donates a new school backpack before Aug. 15 will receive two vouchers for a FREE Chocolate Factory Tour at Hoffman’s Chocolates Factory, Shoppe, Ice Cream Parlour and Gardens, located at 5190 Lake Worth Road in Greenacres. The free tours will take place on Saturday, September 10th.

Backpacks can be donated at the following Hoffman’s locations:

  • Greenacres: 5190 Lake Worth Road
  • Lake Worth: 705 Lake Avenue
  • Palm Beach Gardens: 10957 North Military Trail
  • Fort Lauderdale: 920 East Las Olas Boulevard
  • Hollywood: 341 Sheridan Street
  • Plantation: The Fountains – 801 South University Drive
  • Weston: Weston Town Center – 1727 Main Street

“We are pleased to be collecting backpacks for the children of Palm Beach and Broward County,” said Lois Marino, Director of Marketing for Hoffman’s Chocolates. “For over 40 years, Hoffman’s Chocolates has been supporting our community and we are proud to carry on the tradition by creating a back-to-school drive.”

During the 15-minute tour, participants will receive a firsthand look at how Hoffman’s gourmet chocolates and confections are melted, molded, carved, and wrapped. In addition to the tours, Hoffman’s Chocolates will also feature samplings of its gourmet chocolates and confections.

Reservations are required for the Chocolate Factory Tours and will be scheduled on a first come, first serve basis, the company said.

Easter-related spending expected to reach record levels

Shoppers are expected to spend a record-breaking $17.3 billion on Easter-related supplies this year, according to the National Retail Federation.

Those celebrating the holiday plan to spend an average of $146, an increase of 3.8 percent over last year’s $140.62, according to the trade group’s annual Easter Spending Survey conducted by Prosper Insights and Analytics.

Photo by drewfer.
Photo by drewfer.
“Retailers are beginning one of their busiest times of year and are more than ready as consumers shop for spring essentials,” NRF President and CEO Matthew Shay said. “Shoppers will find promotions on a number of items on their lists, from Easter baskets to sports equipment, home goods, garden tools and more.”
According to the survey, shoppers are expected to spend $5.5 billion on food, $3 billion on clothing, $2.7 billion on gifts, $2.4 billion on candy and $1.2 billion on flowers.

“This time of year means the arrival of good weather and good moods across Florida as consumers buy gifts, food and decorations to celebrate Easter with family and friends,” said Randy Miller, President & CEO of the Florida Retail Federation, the state’s retail trade group. “People also use this weekend to purchase supplies and essentials for the spring season, meaning increased sales for retailers.”